Predict customer intent and discover a local network to close the purchase loop earlier, keeping returns from ending up as overstock or in landfills.
Predict customer intent and discover a local network to close the purchase loop earlier, keeping returns from ending up as overstock or in landfills.
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Helping large retailers
with ESPR regulation
From 2026 retailers will be banned from recycling or destroying returns, leaving few choices for retailers due to the challenges of seasonality — we unlock earlier demand.
LOVED BY BRANDS READY FOR REGULATION
"The service level is remarkable and magic has become a really important and valued partner. "
Cia Wilthorn
Head of E-commerce
Returns keep coming
Hiding returns in clearance sales, donating or recycling is not the answer
Retailers cover losses
20 billion returns in 2023
5 billion went to landfill
After covering up returns through sales, recycling or donations
Local opportunity
Almost all returned products are reordered within the same week
In this local overlap — returns can be predicted and fulfilled just-in-time
ANALYTICS
Visualise the overlap of returns and new orders with just a URL
Our machine learning algorithm calculates the predicted emissions and losses from one simple input — a URL.
Sell predicted returns and fulfil them locally as 'just-in-time'
Our dashboard predicts all returns with 99.5% accuracy to enable retailers to list items earlier, to cut the risk of ending up unsold and at risk of landfills.